Fujian Xinhua Impression Culture & Technology Co., Ltd. is born from the legacy of Straits Publishing House and Xinhua Printing, carrying forward a deep foundation in culture while embracing the creative language of the contemporary world.

More than a cultural enterprise, it is a bridge between tradition and modern life, craftsmanship and innovation, local heritage and global audiences. Through the integration of cultural content development, intangible heritage-inspired design, digital printing technology, and international communication, the company transforms the essence of Chinese culture into creations that can be seen, felt, and appreciated across borders.

Guided by the vision of “Culture + Technology + Industry,” the company is committed to reimagining the beauty of China’s outstanding traditional culture in ways that resonate with today’s world. With a strong focus on the creative development of intangible cultural heritage products and the expansion of overseas markets, it is shaping a distinctive path of growth—one that reflects the responsibility and depth of a state-owned cultural enterprise, while bringing Chinese stories, aesthetics, and craftsmanship to the global stage with renewed vitality.