At the recently concluded 2026 London Book Fair, a warm current from the East quietly flowed. The Publishing and Cultural Creativity Working Committee of the China Publishers Association (hereinafter referred to as the Publishing and Cultural Creativity Committee) made its…
Lu Xun blind boxes and wool vests sold like hotcakes, the number of cultural and creative product booths increased by a third, and discussions arose about “how publishers can transform their DNA when engaging in cultural and creative products.” At…
When Lu Xun blind boxes and “Juanbao” panda-themed cultural and creative products flood social media, when XR technology makes revolutionary culture tangible and relatable, and when publishing-related cultural and creative products move from book fair corners to the center of…
On the morning of January 8th, the reporter observed a bustling crowd at the newly opened 2026 Beijing Book Fair’s cross-border cultural products exhibition area. Several readers were participating in interactive games set up by the organizing committee, holding free…
