Category Trends

Lu Xun blind boxes and wool vests sold like hotcakes, the number of cultural and creative product booths increased by a third, and discussions arose about “how publishers can transform their DNA when engaging in cultural and creative products.” At…

On the morning of January 8th, the reporter observed a bustling crowd at the newly opened 2026 Beijing Book Fair’s cross-border cultural products exhibition area. Several readers were participating in interactive games set up by the organizing committee, holding free…